4real raises much needed funding for education whilst rewarding card holders.
The 4real Rewards programme a win-win-win for education!
Institutions, retailers and card holders! Our aim is to raise much needed funding for education whilst simultaneously rewarding card holders. Our supporting retail partners benefit from extensive promotion through the educational institutions which provide a massive customer base across South Africa.
The Principles of the 4real Rewards Model
An agreed rebate is paid by the retailer on every purchase using the 4real Master Card. This rebate is split 50/50 between the school or tertiary institution nominated on the card and the cardholder.
Value add for Schools and Tertiary Institutions
Schools and tertiary institutions benefit from the funds raised every time a card is swiped. This is imperative for the continual marketing of the retail partners to the parents and students.
Value add for Card Holders
The cardholder is able to spend the money on their card at any of the participating retailers as a redemption against their purchases in an open loop system. In the case of schools, the card users are the parents, grandparents, past pupils or any person who wishes to support.
In the case of tertiary education, the card users are primarily the students, however any of the above supporters are also entitled to carry cards.
The 4real Rewards card is a MasterCard, The card has many additional uses such as identification and access control.
The 4real MasterCard is also used to make purchases and earn rewards back at all the participating retailers.
Benefits for the Retailer – Membership Base, Growth and Sustainability
Schools and tertiary institutions provide a customer base of millions of students, parents, grandparents, past pupils and educators’ country wide.
This is an excellent way to contribute to the whole community on an equitable basis through the retailer’s own customers.
This customer base grows on an on-going basis as more schools and tertiary institutions receive cards for their supporters and new families join the school or tertiary institution each year.
The funds increase as the culture of using the card develops, through the continual promotion of the retail partners at the schools and tertiary institutions (front of wallet, front of mind).
In effect, each school becomes a marketing hub for the retail partners, as it’s in the interests of the school to promote these partners to their parent body.
Sustainability is established as there is an emotional pull (child’s school benefits) and benefit for card holder on every swipe.
The number of 4real consumers increases daily.
A number of large retail groups are involved in the 4real Rewards programme and more are added on an on-going basis.
Many creative ways to promote and market retailers can be employed.
Our team operates in communities across South Africa, to introduce retailers that are willing to contribute to education. We create holistic eco-systems in communities, with 4real retail partners, schools and tertiary institutions. This enables card users to shop conveniently at local stores, raise money and enjoy money back for themselves – the most painless way to raise funds!